Development of Digital Marketing Technology Based on Physical Data Extraction and Mining

Development of Digital Marketing Technology Based on Physical Data Extraction and Mining

연구 분야: Databases

학회: 2021 5th International Conference on Electronics, Communication and Aerospace Technology (ICECA)

The thesis starts from the basic theory, introduces the method of physical data acquisition and the concept of data mining. Marketing evolves from traditional marketing schemes to data mining, which leads to the relationship between data mining technology and modern market management. It focuses on the method of obtaining user information and data mining technology in “cross-marketing”, “integrated marketing”, and “integrated marketing”. Applications in “real-time marketing”, “green marketing”, “relationship marketing”, and “network marketing”. At the same time, combined with case analysis, the comprehensive application of data mining in “shopping basket analysis” is discussed and elucidated from the theoretical and technical level.