Research on E-commerce Precision Marketing Model Based on Big Data Technology

Research on E-commerce Precision Marketing Model Based on Big Data Technology

연구 분야: Databases

학회: 2021 2nd International Conference on Big Data Economy and Information Management (BDEIM)

With the development of information technology and the popularization of the Internet, people's lifestyles have undergone tremendous changes. The e-commerce industry continues to grow with the development of the Internet. China's e-commerce industry has grown rapidly in recent years, and the competition among e-commerce companies has become increasingly fierce. Big data technology has also been frequently used in the management of e-commerce companies recently. Big data technology can analyze user purchasing habits, consumption records and other data collected by the terminal through cloud computing, unstructured data, and Hadoop, and outline user portraits, providing a large amount of data foundation for e-commerce companies to carry out precision marketing, and improve Marketing success rate.