정의: Greenwashing, also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers.
| 핵심 연구 분야 | Artificial Intelligence |
|---|---|
| 주요 연도 | 2024년 |
| 주요 연관 키워드 | technologies |
| 좋아요 수 | 0 |